The Tanishq Story: Inside India’s No. 1 Jewellery Brand
The Tanishq Story: Inside India’s No. 1 Jewellery Brand
C.K. Venkataraman
- Language: English
- Print Length: 256 Pages
- ISBN-10: 9789353455811
- ISBN-13: 978-9353455811
When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.
But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years. How did it turn things around? How does any company change its fortunes? And what are the lessons we can learn from it?
C.K. Venkataraman tells the story of this extraordinary brand from the inside with honesty, intelligence and colour, opening up about its missteps, analysing its strengths and weaknesses, and pulling in key Titan executives who were involved with the business from its earliest days. Inspiring, thought-provoking and deeply engaging, The Tanishq Story is an outstanding book.
When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.
But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years. How did it turn things around? How does any company change its fortunes? And what are the lessons we can learn from it?
C.K. Venkataraman tells the story of this extraordinary brand from the inside with honesty, intelligence and colour, opening up about its missteps, analysing its strengths and weaknesses, and pulling in key Titan executives who were involved with the business from its earliest days. Inspiring, thought-provoking and deeply engaging, The Tanishq Story is an outstanding book.
Author Bios:
C.K. Venkataraman headed the Jewellery division of Titan Company as COO from 2005 to 2012 and as CEO from 2012 to 2019. Currently he is the MD of Titan Company.
C.K. Venkataraman headed the Jewellery division of Titan Company as COO from 2005 to 2012 and as CEO from 2012 to 2019. Currently he is the MD of Titan Company.
